diff --git a/docs/BRAND_USAGE_NOTES.md b/docs/BRAND_USAGE_NOTES.md new file mode 100644 index 0000000..d26befd --- /dev/null +++ b/docs/BRAND_USAGE_NOTES.md @@ -0,0 +1,48 @@ +# Base Brand Usage Notes + +This document provides practical guidance on using the Base brand assets consistently and correctly. + +1) Logo usage + +- Use the official Base logo files provided in this repository. +- Do not stretch, skew, or rotate the logo. +- Maintain sufficient padding around the logo to preserve visual clarity. +- Do not place the logo on backgrounds that reduce contrast or readability. + +2) Color usage + +- Always use the approved color palette. +- Do not introduce new brand colors without design approval. +- When using gradients, ensure they align with the Base visual identity. +- Verify color contrast meets accessibility guidelines. + +3) Typography + +- Use approved fonts only. +- Avoid mixing multiple font families in the same layout. +- Maintain consistent font sizes for headings, body text, and captions. +- Do not outline or distort text. + +4) Backgrounds and imagery + +- Prefer clean, minimal backgrounds. +- Avoid busy textures behind logos or key brand elements. +- Imagery should feel modern, technical, and neutral. +- Do not combine Base branding with conflicting third-party visuals. + +5) Incorrect usage examples + +Avoid the following: +- Recoloring the logo +- Applying shadows, glows, or effects +- Placing the logo inside shapes or containers +- Cropping any part of the logo + +6) File export and distribution + +- Export assets at appropriate resolutions for their target medium. +- Use SVG or PNG for digital products. +- Use vector formats for print whenever possible. +- Do not re-export assets with compression artifacts. + +If you are unsure whether a usage is acceptable, default to simplicity or consult the Base design team before publishing.